CleareScore Launches First Major Brand Campaign Through AJF Partnership
Credit scoring app and marketplace ClearScore has launched its first major national brand campaign in the Australian market, created by independent creative agency AJF Partnership.
The campaign aims to raise awareness of ClearScore’s marketplace, as well as their free credit score and reports, positioning the brand as the go-to place for managing and accessing credit.
Led by a 30-second spot, the upbeat creative tells audiences that “everyone has a credit score,” as he walks through a series of characters who watch their money, to make sure they have a credit score. strong credit. Sam sets up his own crushed lawyer, Ben pays his bills on time, and Xiao renovates his house thanks to his strong credit score. The spot ends with a call to action to download the free ClearScore app.
ClearScore Managing Director Lloyd Smith said, “We are delighted to have partnered with AJF to bring credit ratings into the limelight. We pride ourselves on being at the forefront of helping to make finances clearer and easier to understand in Australia, which starts with checking your credit score and report.
“This campaign clearly expresses this capability which can be achieved through our seamless product experience that guides the user on how to improve their credit score and choose offers that can help them achieve their goals.”
Xavier Hogan, AJF Client Partner, added: “We are delighted to have partnered with ClearScore to develop the launch of their new Australian brand campaign. Having access to information that affects your financial eligibility is extremely important, and we hope that as a result more Australians will have better access and control over their finances.
The campaign is set to launch this week and will run nationwide on TV and online.
Managing Director – Lloyd Smith
Senior Marketing Manager – Nidhi Kataria
Agency: AJF Partnership
Executive Creative Director: Adam Francis
Creative Director: Andy Jones
Senior Writer: Nick Weller
Lead Art Director: Ed Carveth
Chief Strategy Officer: Jill Cummins
Client Partner: Xavier Hogan
Producer: Claire Montfort
Production company: electric lime
Executive producer: Michael Ahmadzadeh
Director: Toby Morris
Sound: Bang Bang
Photographer: Tobias Rowles
Media buyer: ADAD