The NerdWallet Brand Promise: Our Passion Is That Your Life Is Well Spent
This article was written by Alison McGlone, Head of NerdWallet Brand
Building a brand was as easy as making great quality products that you couldn’t find anywhere else. Butchers, bakers, millers and blacksmiths occupied an important place in every local town. The people behind the last names, along with the unique skills their names suggested, have earned the trust and business of the townspeople for generations.
But, over time, the distance between bakers and their customers widened as more baked goods became available. Planes, trains, the internet – they’ve all made it a lot harder to put a face to the brand people invite to their homes (pantries, garages, back pockets, etc.), making it even harder for them. brand to win customer business.
As a website and app offering personal finance advice, NerdWallet takes the role we play in the lives of consumers very seriously. We understand that receiving personal finance advice from someone you can’t “see” takes trust, so we need to take the time to forge a deeper connection with consumers – to always deliver exceptional value, to be consistent in our actions and our words, to go out of our way to look out for their best interests, to keep our promises.
At NerdWallet, we promise our passion is your life well spent. We know that managing your personal finances is often a way to an end: it’s not about the mortgage, it’s about your new puppy’s backyard; it’s not the best credit score, it’s the biggest car for family trips. But we also know how overwhelming, confusing and complex it can be to get a mortgage and increase your credit score. We want every one of your dollars to reach its highest potential – maximizing your security, delivering your greatest value, securing your adventures – while spending as little energy as possible scheming your finances. It is the vision that drives us to design our products, conduct our analyzes and reviews, research and write our content.
The good news is, we love that kind of money – so you don’t have to. We are committed to analyzing all the fine print and details and summarizing them as needed, so that you can make your decisions no matter what. We’re dedicated to staying up to date on the latest credit cards, travel advice, robo-advisors, and interest rates, so you’re always two steps ahead and your money working hard for you. We promise that whether you open our app or visit our website, you will receive unbiased and transparent information and advice, tailored to your unique information and preferences. We promise you’ll have everything you need to make your next financial decision with confidence.
If we do our job well, you’ll spend a lot less time worrying about your money and a lot more time (with more money in your pocket) enjoying your life.
Take a look at our new brand campaign – an expression of our promise, in which we invite consumers facing financial dilemmas to “Turn to the Nerds”. The spots are now broadcast on national television and on social networks. Enjoy!